1. Describe what graphic design is and its role in society
2. Identify and describe how the use of design elements and principles contribute to the visual communication of ideas
3. Apply the basic principles of graphic design to communicate a message visually to an audience
4. Develop self-analytical judgment by exchanging critical and supporting ideas in a peer group setting

Week 1-2:  Introduction & Elements of graphic design
Week 3: Principles of graphic design
Week 4: Word and image
Week 5: Layout design
Week 6: Design process: Design project briefing and research
Week 7: Design process: ideas generation 
*19/10: Software Workshop 1-Photoshop
Week 8: Visual Communication of ideas in poster design
*26/10: Software Workshop  2-Illustrator
Week 9: Design Process: Ideas development
Week 10: Design process: interim ideas presentation
Week 11: Profession practice of graphic design
Week 12-13: Design process: visual refinement and final presentation

*Software workshops (Illustrator / Photoshop) :
1) Recommended for students without prior knowledge about Photoshop/Illustrator
2) Require deposit payment of $200 for EACH workshop
 (will be refunded upon satisfactory completion of the workshop)

Workshop Content:
The two days, six hours, workshops cover the basic tools and techniques of using Adobe Photoshop and Illustrator to create digital artworks. Students will have the chance to modify bitmap images, create basic shapes, manipulate layers, working with type and fonts, and create simple layouts for posters, presentation slides, and publication covers. Tips and Tricks for non-design major students will also be discussed to removing the technical barriers and let the students start their works as soon as possible.

Apart from the face-to-face sessions, students need to preview online videos suggested by the tutor & having a trail practice based on the notes which will be disseminated to the participant once the registration is confirmed BEFORE attending the face-to-face (F2F) sessions on demos, hands-on practice.

Theory and Practice
Resnick, E. (2003). Design for Communication – Conceptual Graphic Design Basics. New Jersey: Wiley & Sons

1. McAlhone, B. and Stuart, D. (1996). A Smile in the Mind. London: Phaidon Press Ltd.
2. Elam, K. (2007). Typographic Systems. New York: Princeton Architectural Press.
3. Wilde, R. (1986). Problems: Solutions – Visual Thinking for Graphic Communicators. New York: Van Nostrand Reinhold.

E-resources
www.complex.com/style/2012/03/20-graphic-designers-you-should-know/
www.thegoodagency.co.uk
www.sagmeisterwalsh.com
www.anothermountainman.com
Hong Kong International Poster Triennial 2014
www.heritagemuseum.gov.hk/minisite/hkipt2014/Vision_en.html