Ms. Philine Bracht was educated in product design in Germany (BA) and the USA (MA). During over 25 years in the design profession she worked as design manager, as facilitator of design events and curator of exhibitions, as educator and consultant. She has been teaching product design at UCLA (USA), Dongseo University (Korea), HfG-O (Germany) and the School of Design, Hong Kong Polytechnic University. Her focus has always been on human centered design including ‘design for silver age’. Her expertise is in developing and guiding creativity and problem solving processes and cross cultural communication to power design innovation. She lives in Hong Kong.